A revenue engine that doesn't run through your calendar.
I step in as a fractional CRO or growth lead for small and mid-size businesses that have outgrown founder-led selling — building the pipeline, forecasting, and process that make growth repeatable, not personal.
Built for a specific kind of company
Not every business needs a fractional CRO. This tends to be the right fit if most of the following sound familiar.
- 01Revenue still runs through the founder's own calendar and relationships, not a repeatable process.
- 02Pipeline reviews are more instinct than data — forecasts miss, and nobody's quite sure why.
- 03You have product-market fit and real revenue, but growth has plateaued or become unpredictable.
- 04You need senior revenue leadership but aren't ready for the cost or commitment of a full-time CRO or VP Sales.
- 05You sell into SaaS, AI, cybersecurity, cloud, healthcare, education, or public-sector markets — sectors with longer, more complex sales cycles.
Ways to work together
Engagements are scoped to what the business actually needs right now — from a bounded diagnostic to embedded, ongoing leadership.
Fractional CRO / Growth Lead
Part-time, embedded revenue leadership — I own pipeline, forecasting, sales hiring and coaching, and reporting to you or your board, the same way I have as CRO and CGO for other companies.
GTM & Sales Process Audit
A focused 2–4 week review of your ICP, sales stages, messaging, and pipeline — ending in a concrete written plan, not a slide deck of generic advice.
Leadership Coaching
One-on-one coaching for leaders — blending coaching, mentoring, and situational advisory, grounded in years of coaching experience and built around the GROW model.
Leadership Alignment & Execution
Installing the meeting rhythm, accountability structure, and prioritization discipline leadership teams need to execute on strategy — so plans stop stalling and actually get implemented.
Founder Partnership Reset
A confidential, structured engagement to repair a breaking-down relationship between co-founders — individual sessions with each, then a joint session, to rebuild a working partnership.
How an engagement starts
Every relationship starts the same, low-commitment way — regardless of which service ends up being the right fit.
Conversation
A 30-minute call, no charge, to understand where growth is stuck and whether it's a fit.
Diagnostic
A short, structured look at your pipeline, process, and numbers as they actually stand today.
Plan
A concrete, prioritized roadmap — what to fix first, and what it will take.
Execution
Embedded or project-based work, with regular reporting back to you or your board.
Over twenty years building revenue engines, not just advising on them
I'm Jon Fraser, a fractional CRO and growth advisor based in Toronto. I've spent my career inside the businesses I've helped grow — closing the deals myself, hiring and coaching the teams, and building the forecasting and pipeline discipline that makes growth predictable. That's the same work I now bring to smaller companies on a fractional basis, across Toronto and North America.
Alongside consulting, I run an executive and sales coaching and advisory practice, working directly with founders and executives navigating growth, transitions, and complex sales.
- Chief Growth OfficerDASRO CONSULTING
- VP Sales & MarketingTHEAPPLABB
- Chief Revenue OfficerOMNICONVERT
- VP, SalesTHIRD FACTOR INC.
- Managing DirectorONLINE BUSINESS SYSTEMS
Let's figure out if this is a fit.
No pitch on the first call — just a straight look at where growth is stuck and whether a fractional engagement makes sense.